TCL logo
In-store Experience
TCL Hero
THE ASK

Transform TCL's

presence at store level

TCL was eager to make a land-grab in Best Buy's TV category, ready to stake its claim next to the biggest names in the space.
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Shopper Engagement
CX | UX | UI
Demo products
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Modular & versatile
Graphics & branding
Technology
TCL Key Service Image 1
Shopper Engagement
TCL Key Service Image 2
CX | UX | UI
TCL Key Service Image 3
Demo products
Modular & versatile
TCL Key Service Image 5
Graphics & branding
TCL Key Service Image 6
Technology
THE SOLUTION

Engaging with the shopper

every step of the way

With 5 months from client brief to install, LG&P completely overhauled the visual identity and reconstructed the CX from the ground up.
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THE RESULTS

Elevated shopping

experience

A fresh CX that allowed customers to 'Bring Home the Cinema' and experience the TCL magic first hand.
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TCL Stat 3
TCL Stat 1
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TCL Stat 3
NFM Meta In Store Display
THD Smart touchscreen image
Philips Hue in Store Display with Logo overlay
Meta Global Fixture System w/Logo overlay
Ring Hero image with logo overlay
Purple square holding LG&P tagline, Boldly Breaking Through
LG&P is a brand and retail marketing agency that works with major retailers and brand manufacturers. Our services range from shopper research, engineering, design, and manufacturing execution.
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Address
610 Winters Ave, Paramus, NJ 07652, US
Phone
+1 201-634-9099
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