To create a branded KitchenAid® shop-in-shop that integrates the Bay’s bridal registry as a seamless part of that retail experience.
Marry the heritage of the KitchenAid® brand with the timeless styling of Kleinfeld and the contemporary design of the new Flagship HBC store.
Provide a destination for all product segments that flow in a logical yet meaningful way.
The End Result
The blend of traditional and modern materials resulted in the perfect combination of KitchenAid® heritage and contemporary HBC/Kleinfeld styling. This inspirational and interactive destination truly connects the Millennial bride to the KitchenAid® brand.