We focus on in-store (and path to purchase) factors that influence shopper attitudes and behavior. Ultimately, it’s about the moment where the shopper meets the product and the environment where purchasing decisions are made. The window of opportunity to influence shoppers is small and research helps us understand how to do so effectively.
Couple this research with our proprietary processes, intelligent design and impactful solutions and the result is a competitive advantage in the marketplace.
We understand the evolution in the path purchase and the struggle to affect when, where and how consumers are making purchase decisions. So, our research sights are aimed squarely at the shopper.