STAPLES - Writing Implements
To enhance shoppability in the high-traffic, high-SKU environment of Staples office supply stores, LG&P delivered a category management solution for writing implements. The writing center category management program:
Defined category segments.
Clarified product features/benefits.
Provided an engaging trial center focal point.
Assured easy/fast in-store installation.
The writing center rolled out in Staples chain-wide in 2010.